The Group understands that keeping the customers contented is the key to drive business sustainability. We believe that customer satisfaction is essential in attracting new and retaining existing customers as well as maintaining reputation and brand name. We actively engage with the customers via meetings, email communications and telephone conversations. We also conduct customer satisfaction survey on alternate financial year (“FY”) for steel bar, wire rod, steel mesh, cut and bend customers to collect feedback on how the customers gauge the Group in meeting their expectations in term of sales and marketing service, product quality, complaint management, finance related response, speed of delivery and our e-business platform.
From the survey, we perform impact analysis, acknowledge strengths identified and at the same time, develop mitigation plans to address the weaknesses. The index of Customer Satisfaction Survey is tabulated below: